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4K Processor X1 – One chip changes everything
Enjoy greater clarity, colour & contrast with the new 4K Processor X1™
The powerful 4K Processor X1 brings stunning picture quality to whatever you're watching. Every source is intelligently analysed and upscaled to our best 4K resolution, from TV broadcasts, Blu-ray Discs and DVDs, to 4K internet videos. Enjoy incredible 4K images with stunning clarity, more lifelike colours and sparkling contrast
Enhance every picture up to 4K quality
Whatever you’re watching, watch it in our true 4K
No matter the source, every pixel is upscaled beautifully by our most powerful 4K picture processing technology ever. Scenes are analysed and matched with a special image database for supremely lifelike detail, whatever you're watching.
4K Processor X1 – Precision Detail Enhancer
The 4K Processor X1 delivers ultra-lifelike detail, using new algorithms such as Noise Crusher, Flat Area Detection and Super Resolution. These advanced technologies work together to maintain natural-looking, low-noise image textures, and refined content both native and upscaled.
Every colour, enhanced
See the truest shades and natural colour in every scene. Precision Colour Mapping analyses each pixel for a dynamic, lifelike picture.
4K Processor X1 – Precision Colour Mapping
Precision Colour Mapping in the 4K Processor X1 goes beyond conventional colour enhancement, optimising colours individually in real time. It drives the maximum performance of the display and controls the representation of every colour perfectly, for satisfyingly rich and natural results.
BRAVIA meets Android TV™
Your smart TV just got smarter. Think of the experiences you love on your smartphone or tablet. Now enjoy them bigger and better than ever on BRAVIA
Discover the new TV lifestyle
Get ready for entertainment that will change your everyday life. Easily see smartphone content on-screen with Google Cast™, get answers with Voice Search, plus a whole lot more.