Digifotoaparaat Sony DSC-RX100 III, must v.

Combining 20.1MP image quality, electronic viewfinder, bright ZEISS® lens, and compact size, the RX100 III is crafted for serious photographers on the go.

Wider, brighter lens, built-in OLED viewfinder with ZEISS T* coating, BIONZ X processor and much more. It’s all here in a sleek package that’s easy to carry and a pleasure to use.

ZEISS® lens with 24mm wide-angle shooting and a large aperture even in zoom.

Shoot with the high-precision built-in OLED viewfinder with ZEISS T* coating.

Full-pixel readout at 50 Mbps plus high resolution XAVC S movie recording.

Of renowned ZEISS® manufacture, the Vario-Sonnar T* 24-70mm F1.8-2.8 lens provides great flexibility—letting this premium digital camera shoot wide, close, and with convenient zoom.

Shooting panoramic? Or a large building you can’t step back from? No problem.

Bright 70mm zoom with F2.8 aperture permits a 30cm (12”) working distance.

An electronic viewfinder is the choice of many serious photographers since they can hold the camera rock-steady, right up to their eye, while accurately and quickly composing a shot.

In this OLED Tru-Finder® EVF, the high-contrast, high-resolution EL display boasts some 1,440K dots that are clear right out to the edges for distraction-free work.

Not only does the ZEISS® T* coating help cut glare for reduced eye-fatigue, the entire viewfinder is designed to minimise blurring caused by eye shake.

Turn on your camera and start composing the shot—all in a moment. Popping up the electronic viewfinder automatically activates the camera so you are ready to go instantly.

Thanks to the versatile ZEISS® lens, 1.0-type sensor, and extremely fast processor, shoot low-light challenges to stunning wide-angles and get exactly the shot you envision, every time.

ZEISS® Vario-Sonnar T* 24-70mm lens with fast F1.8-2.8 aperture.

1.0-type back-illuminated Exmor R™ CMOS sensor for high resolution, low noise.

Advanced image-processing engine for superior detail and texture rendering.

Without metal wiring in the front, Sony’s design creates a light-capturing area approximately four times larger than that of standard sensors.

With BIONZ X, enhanced detail reproduction and diffraction-reducing technology reproduce fine lines more clearly and sharply. You get reduced blur from light points, especially at small apertures.

With a built-in electronic viewfinder, class-leading sensor, bright ZEISS® lens and more packed into a sleek aluminium body, the RX100 III continues to raise the bar for premium compact cameras.

Whatever your vision, multi-format shooting and simultaneous recording features of the RX100 III will help put it on the screen, while the Intelligent Active Mode cuts camera shake for pro results.

Get full-pixel readout at 50 Mpbs, plus high-resolution XAVC S movie recording.

XAVC S enables beautiful video recording with a very high bit-rate.

Simultaneously record top-quality AVCHD or XAVC S and web-friendly MP4 formats.

A wide range of autofocus (AF) capabilities let you concentrate on your subject, not your equipment.

Lock-on AF keeps the frame size matching the subject size for improved tracking.

Eye AF detects and focuses on the eye—even if the subject is partially turned.

Between the wide variety of manual options and a custom button, you can quickly bring more creative control to every shot.

MF Assist (enlarging the image) and other features make manual focus easier.

Assign up to 42 functions to the “C” custom button for personalized control.

Wi-Fi and NFC (Near Field Communication) enable the wireless transfer of photos or movies to NFC-compatible televisions and Android smartphones and tablets.

• 20.1MP (effective) 1.0-type Exmor R CMOS sensor

• BIONZ X engine for superb detail and noise reduction

• ZEISS® Vario-Sonnar T* 24-70mm lens with F1.8-2.8 aperture

• Built-in OLED Tru-Finder electronic viewfinder (EVF)

• 180º - tiltable LCD for selfies